21VIRAL, a prominent Latin American-focused games aggregator and solution provider, has announced its latest partnership, onboarding the full games portfolio of Air Dice Group.
This strategic collaboration is set to further enhance both companies’ footprints in the burgeoning Latin American iGaming market.
A Game-Changing Partnership
Known for its streamlined integration processes and transparent pricing, 21VIRAL is reshaping the iGaming supply chain in Latin America. The newly signed distribution deal will enable 21VIRAL to provide its operator partners access to Air Dice’s innovative portfolio, which includes strategy-driven money games that resonate strongly with players in the region.
Christoph Härtel, CEO of 21VIRAL, highlighted the significance of the partnership, “Our business is customer-first, and building out a great CRX experience is our goal. Having looked at the market incumbents, we decided to specialise in the Latin American market, given its current growth, which is double-digit and is expected to maintain high levels of growth over the next 5 to 10 years.”
Härtel also emphasised the advantages of the company’s technology-driven approach, “We have already onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. Working with Air Dice Group ensures that massively popular games, such as Wild Cash, Coco Craze, and Book of Goddess, are now available to our operators’ portfolios.”
Overcoming Integration Barriers
The partnership addresses a common challenge in the industry: technical integration and market access. 21VIRAL’s GameConnector platform simplifies the deployment process by handling all technical and onboarding requirements.
Härtel explained, “If a game provider wishes to have their games deployed on an operator’s website but lacks access, our GameConnector becomes the enabler. We handle all the heavy lifting, including reverse integration, allowing operators to seamlessly integrate our platform into their systems. This results in less effort for operators and quicker time-to-market for providers.”
He added, “For many game providers from regions like continental Europe, entering the Latin American market can be challenging due to a lack of commercial and technical distribution. We take care of that for them, while operators gain access to unique content that boosts player engagement and revenue opportunities.”
Accelerating Growth in Latin America
For Air Dice Group, the partnership aligns perfectly with its expansion goals in Latin America. Rocio Moitino, Director for LatAm at Air Dice Group, expressed enthusiasm for the collaboration, “Latin America has proven to be an expanding and high-growth market for our games content over the last few years, and it continues to increase. We are delighted to increase our market accessibility with 21VIRAL’s team, as they provide faster speed-to-market, enabling operators to access and publish our unique games in quicker timeframes.”
Looking Ahead
The integration marks a significant milestone for both companies as they leverage the rapidly growing Latin American iGaming sector. With a focus on innovation, speed, and market-specific expertise, this partnership ensures that operators and players alike benefit from an expanded, high-quality gaming experience.
As the region’s iGaming market continues to flourish, collaborations like this one are paving the way for increased player engagement and sustained growth.
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