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A Look Back On 2024: Deena Komisar, VP Of Marketing At Solitics


A Look Back On 2024: Deena Komisar, VP Of Marketing At Solitics
A Look Back On 2024: Deena Komisar, VP Of Marketing At Solitics

What were the key milestones and successes for your company in 2024?


In 2024, Solitics centered its efforts on innovation, launching a Visitor Activation Module that significantly enhanced top-funnel conversions by guiding visitors into leads through customized, automated journeys even before registration.


We also introduced an advanced Gamification Module, featuring personalized widgets, missions, and mini-games fully synchronized with player data, supporting both retention and conversion strategies.


These innovations empowered our clients to engage players more effectively and deliver tailored, impactful experiences, strengthening Solitics' role as a leader in data-driven engagement.

 

What were the biggest challenges your company faced this year, and how did you successfully navigate them?

 

 A core challenge in 2024 was expanding Solitics' strategic positioning within the highly competitive iGaming sector while also developing new verticals, such as banking.


Our approach combined sector-specific enhancements with a strong focus on Solitics' real-time, data-first differentiation. This strategy proved effective in attracting clients from these new industries who sought advanced, compliant, and impactful automation solutions.


By emphasizing our platform’s adaptability and deep industry expertise, we succeeded in broadening our market reach and establishing trust in new segments.

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