What were the key milestones and successes for your company in 2024?
In 2024, we launched four new multilingual MightyTips websites, expanding our portfolio to a total of 16 sites targeting diverse geographies and audiences globally.
We also established new partnerships, increasing our partner count by 120 new brands. These efforts contributed to a +30% increase in traffic in August, with continued growth.
Our most significant achievement, however, was an internal one: we restructured our team, expanding staff from five to nearly 30 members. Oh, and MightyTips ambassador Jevgenijs "The Hurricane" Aleksejevs claimed his first pro boxing title and is now the reigning IBO European middleweight champion. Way to go!
What were the biggest challenges your company faced this year, and how did you successfully navigate them?
One of our biggest challenges was adjusting to Google’s latest major updates, which impacted many affiliates. Regaining our positions required constant adaptation, as transparency from Google was limited (as always).
We responded by optimizing workflows, introducing a UI/UX analyst role, and consistently upskilling our team to stay agile and informed.
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