What were the key milestones and successes for your company in 2024?
In addition to achievements like boosting the number of consumers and applying new marketing campaigns and interviews to keep them engaged, we can highlight a few more things.
These are successful marketing campaigns like the unique interview form with Onlyplay, during which the team was cooking borscht, and the launch of live streams with Krista and Paul.
What were the biggest challenges your company faced this year, and how did you successfully navigate them?
Perhaps, one of the biggest challenges was a range of new AI-based technologies our team had to not only analyse but also apply for our efficient growth.
We tested different optimisation tools with Artificial Intelligence elements, and it was quite complicated to keep the right balance between new technologies and human-based research.
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