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A Look Back On 2024: With Katya Machuganova, Gaming Product & Partnership Manager At Silverback Gaming

Updated: 2 days ago


A Look Back On 2024: With Katya Machuganova, Gaming Product & Partnership Manager At Silverback Gaming
A Look Back On 2024: With Katya Machuganova, Gaming Product & Partnership Manager At Silverback Gaming

What were the key milestones and successes for your company in 2024?


It has been a transformative year for Silverback Gaming during which we have strengthened our position as a leading provider of real-money online casino content. Over the past 12 months, we have enjoyed several milestones including the launch of our proprietary, progressive jackpot engine, our first slot trilogy and an innovative crash game mechanic.


We have made strides in the North American market and in particular in states such as Michigan, Pennsylvania and Ontario, with plans to go live in New Jersey in the near future.


Closer to home, we continue to establish our presence in Italy, too. The team has also rolled out come impressive mechanics including ClockWays™ and a new roulette game, while our flexible game bundles and streamlined certification processes have allowed for rapid market entries.


This has solidified our position at the cutting edge of the industry and enhanced our reputation for delivering high-quality, complaint and engaging content that hits the mark with partners and players.

 

What were the biggest challenges your company faced this year, and how did you successfully navigate them?

 

Balancing exclusivity deals with our evolving product roadmap. This has required frequent shifts and reprioritisations to align with partner feedback and market trends, including changing regulations and new jurisdictions coming online.


This led to the development of a versatile suite of game concepts and features, which in turn allowed us to quickly pivot, adapt and capitalise.


Our proactive approach and commitment to high-quality delivery and deep localisation have ensured we keep our promises to partners, and this has helped strengthen our reputation as a reliable content provider, especially in North America and Italy.

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