What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?
We are focusing on the Comparasino Member Account for the first half of the year. We’ve been working hard on improving the value proposition, the user experience and how we communicate the benefits it brings to players. We’ll be deploying a comprehensive marketing strategy to drive awareness of Comparasino and our casino comparison tools and services to new player audiences in the UK, with our Member Account front and centre of this.
The Member Account is in itself a major USP for Comparasino – it allows players to find online casinos and bonuses that match their preferences and then have these brands saved in their own portal. When we add a new casino to Comparasino that matches their preferences, it’s dropped straight into their portal so they can sign up and play straight away.
What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?
Personalisation is the biggest trend and Comparasino has been built around the concept of allowing players to quickly and easily find online casinos and bonuses that meet their requirements.
Our Recommendation Engine and Member Account provide this, and we have some really big plans for how we can take what we currently offer to the next level, especially when it comes to helping players find online casinos that offer exactly what they are looking for.
No other online casino comparison site is offering this level of personalisation and added value to players, something that we will be making very clear in our marketing activity over the coming months.
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