What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?
In 2025, our expansion strategy is focused on enhancing our RokkerX Managed Services by offering three new services: KYC, Fraud, AML, & Payments, Customer Service, and Player Retention.
These new services are in response to a rising demand from operators for more comprehensive and fully integrated outsourced solutions, particularly in an increasingly competitive and regulated landscape.
Our services will offer operators the flexibility to scale their teams according to their needs and will utilise best in breed software solutions that provide, amongst others, 24/7 multilingual support and personalised player experiences underscored by AI and data analytics to maximise lifetime value.
These new services will continue to support operators in navigating complex regulatory landscapes, while also enhancing player engagement and satisfaction, thereby reducing their acquisition marketing efforts and expenditure.
What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?
In 2025, we expect to see a continued acceleration in the adoption of advanced AI tools and solutions to support operators, particularly in the areas of risk management, player verification, and fraud prevention.
We also expect M&A activity to remain strong, as businesses, both operators and suppliers alike, seek to consolidate their positions and expand into new markets. In response to this, we are subsequently expanding our consultancy offering to support businesses in identifying suitable acquisition targets, as well as providing subsequent technology due diligence, and post-acquisition integration support.
We also anticipate that the regulatory focus on responsible gaming will continue to intensify, driving the development of more advanced player protection tools, which we will support via our RokkerX offering.
Our research team will continue to stay abreast of all developments within the market, ensuring that all of our services remain suitably contextual, so that our clients can rapidly adapt and pivot their strategies to meet the demands and requirements of an ever shifting and competitive industry.
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