What are the primary goals and growth strategies Swintt will be focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?
I think the diversity of our portfolio and the fact that it’s capable of catering to many different audiences is one of the key things that sets Swintt apart from our competitors. In 2025, we’ll look to continue promoting our Premium content in markets like Germany and the Netherlands, as these classic-style slots have proven very popular with players there.
On the other side of things, we’ll look to leverage our Elysium Studios line-up and put out more games that appeal to modern audiences, with this paving the way for us to enter new markets like Greece, Italy and Bulgaria.
What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?
One of the biggest trends that I’m expecting to see in 2025 is the increased use of streamers as a viable marketing strategy. The number of influencers in our industry is definitely growing and so is the importance of working with them, because at the end of the day, they’re a direct point of contact with the players themselves.
We’ve already had some success working with streamers on I Hate Fairytales and we’d like to do more with them in future – especially for Elysium Studios games, which have the kind of engaging graphics and features that work very well for this medium.
Additionally, I expect AI to be used more in game creation. AI tools are making it easier to create richer, more dynamic games, streamline asset creation, and personalise player experiences.
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