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A Look Forward To 2025: With Marina Ostrovtsova, CEO At BGaming


A Look Forward To 2025: With Marina Ostrovtsova, CEO At BGaming
A Look Forward To 2025: With Marina Ostrovtsova, CEO At BGaming

What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?


Just as in 2024, collaboration remains a key strategy for BGaming in 2025. We will continue to pursue collaborations as they bring added value and result in distinctive products that help us stand out in a crowded market.


Additionally, next year we plan to focus even more on corporate social responsibility. We also aim to expand into new markets and grow our presence in existing ones to broaden our audience.


BGaming's priority is not just to stand out but to create superior products and solutions that speak for themselves.


What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?


In 2025, we anticipate a continued demand for bespoke and branded games that resonate with operator brands. Such games enhance player trust and engagement and streamline user acquisition, contributing significantly to operator revenue. At BGaming, our portfolio already includes over 200 customized titles, demonstrating our commitment to this enduring trend within the iGaming industry.


Moreover, the rise of quick and effective engagement tools is reshaping player retention strategies. BGaming's B-Rush Challenge exemplifies this trend, offering operators a hassle-free way to engage players through campaigns we manage.


As these trends evolve, BGaming remains at the forefront, ensuring the offerings align with market demands and continue to drive industry innovation.

 

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