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A Look Forward To 2025: With Nick McDonald, Senior Account Director At Fujitsu


A Look Forward To 2025: With Nick McDonald, Senior Account Director At Fujitsu
A Look Forward To 2025: With Nick McDonald, Senior Account Director At Fujitsu

What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?

 

They are going to be very much the same as this year. We want to keep increasing brand awareness within the global online gambling industry and to further establish Fujitsu as a leading infrastructure provider to operators, suppliers and other stakeholders.


We are currently in late stage talks with companies looking to leverage our products and solutions to drive growth and will be announcing plenty of new partnerships in the coming months. To allow us to continue to scale at pace, we will also be growing our iGaming team.

 

What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?

 

Security is a growing concern for operators and suppliers with cyber-attacks at an all-time high – this has led to a steep rise in the number of companies coming to Fujitsu to learn more about the technology solutions we provide to assist with this and in helping them build a more Hybrid IT and Hybrid cloud environments.


AI will continue to be a hot topic especially how it can be used to produce games, strengthen responsible gambling measures and help companies through the process of regulation and licencing – our PrivateGPT is one of the most exciting AI-powered products in the industry right now and we’ll be talking a lot more about it in 2025.


New markets opening, especially in Latin America, will turbo-charge industry growth and for companies such as Fujitsu, will mean adapting our products and services to meet the requirements and support technologies across these emerging regions.

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