What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?
We will drive growth by expanding our product suite and entering new markets, especially in the US, Latin America and Europe. In terms of product, we will be more aggressive in how we work with official data partners – we’ll be announcing a major deal around this shortly – and use this data in unique ways to bring new and exciting products and betting experiences to the market.
PandaScore really is at the cutting edge of this space, and that’s how we differentiate. Part of my role is to communicate this to more operators and supplier partners, and in the 12 months ahead, we are going to be even more proactive in how we engage with potential – and existing – customers so that they can get in on the action and maximise the huge potential of esports betting.
What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?
We are going to see more tier-one operators embrace esports betting. We are starting to see this already, but momentum is really building now with the likes of Entain rolling out our solution across its household-name brands.
At PandaScore, this is giving us even more motivation to push boundaries and bring never-seen-before tools and features to the market. As touched on already, our Story Builder will be a game-changer, and I can’t wait to see how operators and their players respond.
Esports betting is already a significant vertical in its own right, but in 2025 its rise will be nothing short of meteoric.
