What are the primary goals and growth strategies your company is focusing on for 2025, and how do you plan to differentiate yourself in an increasingly competitive market?
We plan to differentiate ourselves by providing products of exceptional quality and staying true to our brand identity.
We aim to expand our portfolio beyond traditional slots, introducing new game types to reach a broader audience. New market entries, particularly in the US, will be a key focus as we continue growing globally.
Increasing brand awareness is also a priority, with a strong presence at major shows like ICE and SBC, where we’ll showcase our innovation with dedicated stands.
What trends are you expecting to see in 2025, and how are you planning to adapt your product offerings and marketing strategies to cater to these changes?
The continued emergence of new markets will be something to keep a close eye on, and we will need to prepare and adapt to those new opportunities as they arise.
Also, and partially linked to new markets, there will be an increase in compliance, and we will make sure we have the resources to keep up with those requirements, with appropriate marketing plans that speak to players in the geos our games will be promoted in.
Additionally, we plan to strengthen our account management teams to build closer, more collaborative relationships with operators to deal with the ever-changing landscape of the industry.
Whatever happens in 2025, we’ll be ready for it.
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