In a move aimed at enriching the racing offerings of global operator Betway, AllSported, a leading provider of B2B racing trading feeds, has strengthened its partnership with the renowned online betting and gaming brand.
This expanded collaboration between AllSported and Betway will see AllSported’s cutting-edge solution powering Betway's horse and greyhound racing products, elevating the overall customer experience.
The partnership builds upon previous successful endeavors, with AllSported having previously enhanced Betway's South African horse racing content and greyhound product.
AllSported's advanced feed technology maximizes pricing efficiency and extends trading windows, contributing to the overall enhancement of Betway's racing portfolio.
Alan Casey, CEO at AllSported, expressed pride in the extended partnership, stating, "Expanding our partnership with Betway across all racing products is a proud milestone for us. It is a testament to the quality of our offering and the trust we have built during the partnership to date."
AllSported is renowned for its best-in-class B2B racing trading feed, providing bookmakers with accurate, low-latency odds, comprehensive pre-race content, and race-day data. This comprehensive solution empowers operators like Betway to optimize their offerings and enhance customer engagement.
Anthony Werkman, CEO at Betway, expressed satisfaction with the extended collaboration, stating, "We’re very happy to expand our working agreement with AllSported that entrusts them to power both our horseracing and greyhound racing products.
We’ve seen the benefits for us and our customers by using AllSported’s data-driven solution, and we look forward to consolidating our market presence in these key betting sports."
The extended partnership between AllSported and Betway underscores their shared commitment to delivering top-tier racing products and further solidifies their positions in the global iGaming industry.
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