The iGaming Industry Leader Caps Off a Year of Growth and Achievements
Alpha Affiliates, the frontrunner in direct advertising for the iGaming sector, commemorates a year marked by triumphs and milestones. The company, renowned for its inventive approach to affiliate marketing, has witnessed remarkable expansion in all aspects of its operations, solidifying its standing as an industry leader.
To commemorate these achievements, Alpha Affiliates is delighted to unveil the winners of its inaugural Affiliate Race, a testament to the company’s commitment to recognizing and rewarding the contributions of its valued affiliates.
Significant Milestones and Market Expansion
Throughout 2023, Alpha Affiliates experienced a 30% surge in affiliate partners, reinforcing its status as the preferred choice among affiliates. The company also introduced four cutting-edge casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity – expanding its portfolio and offering diverse gaming experiences.
Geographic expansion played a pivotal role, with Alpha Affiliates making strategic strides into new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This move not only broadened the company’s reach but also ensured a more inclusive gaming experience for iGaming enthusiasts globally.
Partnerships, Collaborations, and Awards
Celebrating its 11th anniversary, Alpha Affiliates hosted a grand 200K EUR Affiliate Race for its partners and organized a milestone party in Cyprus, showcasing its commitment to community building.
New partnerships with niche media entities like Affpapa, Affiverse Media, Global Gambling News, and SiGMA World further strengthened the company’s industry presence.
Securing the Affpapa Award and active participation in major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus, and SiGMA Malta, emphasized Alpha Affiliates’ position as an industry innovator.
During SiGMA Malta, the company showcased its social and collaborative nature in its booth, previewing its cutting-edge affiliate platform and engaging in industry discussions.
The Affiliate Race
Adding to its repertoire of innovative events, Alpha Affiliates hosted the Affiliate Race from October 15th to December 25th. Top partners competed for prizes and Hall of Fame spots, with over €200,000 in rewards.
The top 30 partners, excelling in Net Gaming Revenue (NGR), will soon receive their well-deserved rewards, and the top 5 will be honored with exclusive branded rings.
The Affiliate Race proved to be a unique opportunity for affiliates to boost earnings, with similar opportunities expected in 2024 and beyond. Winners will be contacted personally by affiliate managers.
Team Growth and Future Plans
Alpha Affiliates witnessed substantial team growth, welcoming 30 new employees, including key positions such as Chief Marketing Officer and Chief Product Officer. Boris Pashnev was promoted to CEO in December, reflecting the company’s dedication to nurturing talent.
In 2024, Alpha Affiliates plans to expand its workforce further, aiming for a 20% growth. The focus for the new year includes internal team expansion, regional strengthening in tier one and tier two markets, and exploration of new EU regions.
To enhance its media presence, Alpha Affiliates will participate in key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC, and SiGMA. Additionally, the company will launch a podcast series in collaboration with Affiverse in January, offering insights into the latest trends and tips for iGaming affiliate marketing.
Boris P, CEO at Alpha Affiliates, expressed his pride in the company's accomplishments in 2023, stating, “Announcing the winners of our biggest contest for affiliates, partners, and webmasters to date is an ideal way of capping off the year, and rewarding our affiliates who have been integral to our success. On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. Looking ahead, 2024 is set to be a stand-out year for our company.”
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