Leading sportsbook platform adopts cutting-edge micro-betting technology from Kero Gaming.
Altenar, a prominent sportsbook and iGaming software provider, has unveiled a groundbreaking partnership with Kero Gaming. This agreement makes Altenar the first platform provider to integrate Kero’s innovative micro-betting technology into its offerings.
Kero Gaming's micro-betting solution is driven by a sophisticated recommendation engine, utilizing proprietary algorithms to generate markets that are personalized and contextually relevant to the gameplay.
This innovative approach ensures operators can deliver an unmatched level of engagement, transforming live betting by presenting the most pertinent and exciting markets to players in real-time.
"Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges," said Antonis Karakousis, Director of Operations at Altenar.
"This is why we chose Kero; we are confident they will best serve our global customers' needs on a local level and optimize their potential."
Tomash Devenishek, CEO of Kero Gaming, expressed his enthusiasm about the partnership: "Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company.
At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar's top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence."
The collaboration will see Kero's football markets made available to Altenar customers ahead of Euro 2024, with plans to extend market coverage to basketball, baseball, and American football later this year.
This multi-year partnership underscores Altenar's commitment to continuous innovation and enhancing the user experience. By integrating Kero Gaming's advanced micro-betting technology, Altenar aims to provide its users with a cutting-edge betting experience that keeps pace with the dynamic nature of live sports events.
With this strategic move, Altenar is poised to lead the way in the rapidly evolving landscape of sports betting, offering a more engaging and interactive experience for bettors worldwide.
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