In a move to fortify its position in the Balkans, Altenar, a leading sportsbook and iGaming software provider, has inked a strategic deal with Bulgarian operator Magic Bet.
The agreement solidifies Altenar's commitment to expanding its footprint in the region, enhancing its presence since its market entry earlier this year.
The headline event, "Altenar Expands Presence in Bulgaria through Magic Bet Sportsbook Partnership," encapsulates the significance of this collaboration and its impact on the growing Balkans market.
As part of the partnership, Altenar will integrate its industry-leading products onto Magic Bet's platform, propelling the operator's reputation to new heights in Bulgaria. This strategic move aligns with Altenar's goal of becoming one of the most respected sportsbook and iGaming software providers in the region.
Panagiotis Lantzas, Account Manager at Altenar, expressed enthusiasm, stating, “Bulgaria is a key region for us as we look to expand our offering across the Balkans, and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators."
The strategic partnership will commence online, with Magic Bet gaining access to Altenar's extensive portfolio, including Virtual Sports and an interactive Bonus offering for its clientele.
With plans for continued growth beyond Bulgaria in the coming years, the collaboration is poised to elevate Magic Bet's odds offering and risk management, establishing the brand as a premier sportsbook in its jurisdiction.
The agreement marks a successful start to 2024 for Altenar, reinforcing its global presence through multiple operator partnerships across diverse regions.
Plamen Dzhedzhev, CEO at Magic Bet, commented on the collaboration, saying, “Altenar has a reputation for world-class technology, and we are excited to be going into 2024 with this deal signed. This integration will see us become one of the top online operators within the territory, and we are thrilled to be able to offer a wide range of verticals to our customers."
The partnership between Altenar and Magic Bet represents a convergence of cutting-edge technology and ambitious plans, poised to reshape the online gaming landscape in Bulgaria and beyond.
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