Altenar, a leading provider of sports betting and iGaming software, has taken a major step forward in personalised player engagement by integrating Optimove’s Digital Experience Platform (DXP), Opti-X.
This strategic move aims to boost player retention, engagement, and lifetime value from their very first interaction with an operator’s platform.
A Smarter Approach to Player Engagement
The Opti-X platform delivers cutting-edge personalisation tools, equipping Altenar-powered operators with the ability to create highly targeted experiences for their users. One of its key features, Real-Time Messaging, ensures that players receive personalised messages at the most relevant moments, enhancing engagement across all marketing channels.
Additionally, Opti-X features an AI-driven Smart Search Engine, which refines search results based on player history, platform activity, and betting preferences. This enables faster and more intuitive content discovery, ensuring players find the most relevant games, bets, and promotions with ease.
Advanced Data-Driven Personalisation
With Altenar’s integration of Opti-X, operators can now leverage advanced behavioural analytics, historical data, and predictive modelling to create highly detailed player segments. This next-level personalisation not only fosters stronger player loyalty but also enhances customer lifetime value, leading to greater retention and revenue growth for sports betting operators.
The collaboration highlights Altenar’s ongoing commitment to delivering state-of-the-art solutions that empower operators to provide seamless, player-focused experiences.
Industry Leaders on the Integration
Diego Salas, Sales Manager at Altenar, emphasised the significance of the partnership, “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, shared his enthusiasm for working with Altenar, “Altenar is a clear breakthrough leader in sports betting software, and being part of their solution is a true honour. This partnership is a game-changer for sports betting operators, ensuring an incredibly personalised experience for each player. These are exciting times for online sports betting as we partner with an innovator like Altenar to take the industry to the next level.”
Shaping the Future of Personalised Betting Experiences
With Opti-X now integrated into Altenar’s offering, sports betting operators have powerful new tools at their disposal to enhance engagement, streamline marketing efforts, and deliver hyper-personalised content. This partnership represents a major leap forward in the evolution of iGaming, reinforcing Altenar’s reputation as a frontrunner in sports betting technology.
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