Altenar, a top-tier sportsbook and iGaming software provider, has unveiled an upgraded version of its Intelligence Platform, a comprehensive tool designed to drive advanced personalisation, operational efficiency, and heightened player protection for sportsbook operators.
The upgraded platform, developed in-house, equips operators with real-time insights and data-driven tools to optimise engagement. Through a streamlined, centralised interface, it now supports automated user segmentation, audience group creation, and real-time reporting, allowing operators to manage and analyse data seamlessly.
A key feature of this enhanced Intelligence Platform is its sophisticated behavioural analysis capability, which enables targeted marketing based on individual betting preferences and habits.
By harnessing both real-time and historical data, operators can personalise offers and make strategic decisions that drive growth while catering to user preferences.
The platform’s improvements also focus on responsible gaming and fraud detection.
Enhanced monitoring tools identify behaviour patterns indicative of potential problem gambling or fraudulent activities, bolstering player safety and reinforcing operator accountability.
Dinos Doxiadis, Sportsbook Product Manager at Altenar, highlighted the platform’s advanced capabilities, stating: “Our Intelligence Platform is one of the most advanced data solutions available, offering ultra-fast reporting, real-time liability analysis, and robust ad-hoc analytics. With this foundation, we’re excited to expand into AI-driven advancements in 2025 and beyond.”
Altenar will showcase the new Intelligence Platform at SiGMA Europe in Malta from November 12-14, inviting attendees to explore its potential. “We welcome everyone to Booth 1070 to see firsthand how our Intelligence Platform can transform sportsbook operations and deliver a substantial competitive edge,” added Doxiadis.
This latest enhancement reflects Altenar’s commitment to equipping operators with tools that elevate personalisation and player protection, ensuring a responsive, secure, and cutting-edge gaming experience.
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