Altenar, a premier provider of sports betting and iGaming software, has announced a new partnership with Czech operator MerkurXtip, delivering its fully managed sportsbook solution to enhance the platform’s betting experience.
The Merkur brand, originally established as the Gauselmann Group in the 1970s, has a strong legacy in the gaming industry. Its Czech online platform, MerkurXtip CZ, debuted in 2022, offering players a diverse selection of sports betting markets and more than 200 slot games.
Through this agreement, Altenar’s advanced sportsbook will replace the existing solution on merkurxtip.cz, equipping the operator with a suite of cutting-edge features designed to boost player engagement, increase retention rates, and maximize revenue.
The move further strengthens Altenar’s presence in the Czech market, following its first major deal in 2024. The company has already established successful partnerships with Kingsbet CZ and DATA.BET, reinforcing its commitment to expanding in regulated European markets.
Industry Leaders Speak on the Partnership
Sam Hill, Sales Director at Altenar, emphasized the significance of the collaboration, “The Merkur Group is a fantastic business with real heritage across the industry. To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Meanwhile, Stanislav Sopko, CEO of MerkurXtip CZ, shared his enthusiasm for the partnership, “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
This partnership is set to redefine sports betting in the Czech Republic, with Altenar’s innovative sportsbook technology positioning MerkurXtip as a leading destination for bettors in the region.
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