Altenar, a prominent sportsbook and iGaming software provider, has announced a groundbreaking partnership with Optimove, a leading CRM marketing platform in the industry.
The collaboration aims to enrich players' experiences by delivering personalised product recommendations through Altenar's Opti-X widgets.
Designed to elevate digital experiences for players, the partnership allows Altenar's operator partners to enhance retention and engagement using Optimove's AI-driven recommendation and search engine, Opti-X.
By integrating Opti-X widgets, Altenar's operators can offer dynamic content tailored to individual players across various channels, providing an unparalleled gaming experience on both web and mobile platforms.
This innovative approach enables customers to discover trending products and enjoy an intelligent search engine powered by artificial intelligence.
Charlie Williams, Commercial Director at Altenar, expressed enthusiasm about the partnership, stating, "This partnership is a game-changer for our operator portfolio. Opti-X's AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience."
Meanwhile, Dan de Souza, Global Director of Partnerships at Optimove, highlighted the significance of the collaboration for iGaming operators. "Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar's unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth," de Souza said.
The integration of Optimove's platform represents a significant milestone for both companies and underscores their commitment to providing cutting-edge solutions to enhance player engagement and loyalty in the iGaming industry.
As attention spans diminish, personalised recommendations become increasingly crucial for operators to retain players and foster long-term loyalty.
The Altenar-Optimove partnership signifies a strategic move towards delivering enhanced player experiences and driving business growth in the competitive iGaming landscape.
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