Altenar, a prominent sportsbook and iGaming software provider, has officially secured its National Manufacturer Licence from the Western Cape Gambling and Racing Board (WCGRB), paving the way for its entry into the rapidly growing South African iGaming market.
This achievement marks a significant milestone for Altenar as the company prepares to debut its cutting-edge sportsbook solutions in one of Africa’s most dynamic betting jurisdictions.
The rigorous certification process required Altenar to undergo comprehensive Know Your Customer (KYC) and compliance checks, alongside extensive documentation to prove the company’s suitability for the market.
Strengthening Global Presence
By obtaining its licence in South Africa, Altenar has strengthened its position as a versatile and in-demand partner for operators seeking flexible and localised solutions.
The approval not only enables Altenar to operate in South Africa but also positions the company to expand further into the broader African continent, a region showing increasing potential for growth in sports betting and iGaming.
This latest success highlights Altenar’s ability to cater to diverse markets across multiple continents, adapting its product offerings to meet local regulatory and player needs.
Tailored Sportsbook Solution for South Africa
Sam Hill, Sales Director at Altenar, expressed the company’s excitement about entering the South African market, highlighting Altenar’s readiness to deliver a premium sportsbook solution tailored to local preferences.
"Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product," Hill said.
He added: "We're confident we have all the necessary product features and quality to offer the best solution on the market. This includes core sports such as football and racing, while allowing customers to prioritise key local content and sports via our highly flexible UI/UX."
Supporting Operator Success
Altenar’s sportsbook is designed with seamless cross-selling opportunities between verticals, an essential feature for markets like South Africa where multiple betting segments, including sports and casino gaming, enjoy widespread popularity.
Hill further noted: "There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead."
Future Growth in Africa
The South African licence marks the first step in Altenar’s larger strategy for growth in the African market. With increasing demand for advanced sportsbook solutions and tailored gaming experiences across the continent, Altenar’s entry signals a new phase of expansion that aligns with its global ambitions.
As Altenar continues to solidify its presence in regulated markets worldwide, the company is well-positioned to bring its proven expertise, innovative features, and high-quality solutions to South African operators and players alike.
Altenar’s successful acquisition of its National Manufacturer Licence underlines its commitment to delivering top-tier sportsbook technology across emerging and established markets. With South Africa’s vibrant betting industry as its starting point, Altenar is set to play a key role in driving innovation and growth throughout Africa’s iGaming sector.
The company’s combination of flexibility, localised solutions, and superior cross-vertical offerings ensures it will be a strong partner for operators aiming to capitalise on the region’s expanding opportunities.
Comments