Altenar, a leading provider of sportsbook and iGaming software, has accelerated its growth in the Latin American market with the appointment of Frederico Caputi as its new Sales Manager for the region.
This strategic hire marks an important step in Altenar's plans to expand its footprint in the rapidly developing LatAm market, particularly in Brazil.
With over a decade of experience in business development, media planning, and affiliate marketing, Frederico Caputi brings a wealth of expertise to his new role. His professional background includes high-profile roles at global companies like Google and Groupon, along with extensive experience in the iGaming and sports betting sectors across international markets. This makes him ideally suited to navigate the unique challenges and opportunities in Brazil’s evolving gaming landscape.
In his role at Altenar, Caputi will be based in Brazil, where he will focus on building strong relationships with sportsbook operators and partners. His responsibilities include negotiating key deals, fostering commercial partnerships, and using his in-depth knowledge of the LatAm market to help Altenar craft a winning strategy.
Frederico's appointment follows a series of strategic moves by Altenar, including the earlier addition of Sales Director Sam Hill, who oversees operations in both LatAm and Europe. As part of a company that now boasts over 500 employees, Frederico will play a pivotal role in Altenar's efforts to solidify its position in the Latin American market.
Charlie Williams, Commercial Director at Altenar, commented on the appointment:“We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history. His strategic approach and wide-ranging experience means he will bring valuable insights and leverage his contacts to build our position in this highly competitive market."
He added, “Along with a robust and compelling product line-up, it is our people that set us apart, and by building such a strong team, we are confident we can meet the needs of operators looking to break into Brazil.”
Reflecting on his new role, Frederico Caputi expressed enthusiasm about Altenar’s potential in the LatAm market:“There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion. The potential for Altenar to expand its presence in Brazil and offer localized solutions tailored to the unique demands of the market is immense.”
He further emphasized the growth opportunities, stating, “The market’s untapped potential combined with Altenar’s strong capabilities makes this an exciting time to be involved in the iGaming sector in Brazil. I look forward to working with the wider sales team to drive unprecedented growth for Q4 and beyond.”
With Brazil's gaming regulation nearing completion, Altenar's move to strengthen its LatAm team positions the company to take full advantage of the region’s immense growth potential.
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