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Altenar Teams Up With Fast Track To Elevate Player Engagement

Updated: Apr 24


Altenar Teams Up With Fast Track To Elevate Player Engagement
Altenar Teams Up With Fast Track To Elevate Player Engagement

Altenar, a renowned sportsbook and iGaming software provider, has entered a strategic partnership with Fast Track, a leading player engagement platform.


This collaboration aims to revolutionize player engagement by integrating Fast Track's advanced CRM solutions with Altenar's powerful PAM tools.


By merging their expertise, Altenar and Fast Track are set to redefine the customer experience in the iGaming industry.


The partnership will enable operators using the Altenar Gaming Platform (AGP) to implement hyper-targeted campaigns and personalized player journeys, enhancing overall engagement and retention.


Charlie Williams, Commercial Director at Altenar, expressed enthusiasm about the collaboration, stating, "This partnership signifies more than just a business alliance. It represents a fusion of Altenar's robust platform with Fast Track's expertise in player engagement.


Together, we aim to innovate and deliver exceptional experiences for operators and players alike."


Simon Lidzén, CEO and Co-Founder of Fast Track, highlighted the significance of the collaboration, saying, "Partnering with Altenar is a significant stride in our mission to revolutionize the iGaming landscape.


By leveraging our combined strengths, we are poised to offer players an immersive and personalized gaming experience that sets new standards in the industry."


This strategic partnership between Altenar and Fast Track underscores their shared commitment to innovation and excellence in the iGaming sector, promising a future of enhanced player engagement and satisfaction.

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