Aposta Ganha, Brazil’s fastest-growing sports betting and casino site, has forged a trailblazing partnership with Netflix, becoming the first betting brand to exclusively launch advertising campaigns on the streaming giant’s platform in Brazil.
The campaign features Rafa Márquez, the iconic former player for Barcelona and the Mexican national football team, in a 30-second commercial. This captivating ad was crafted by Aposta Ganha’s marketing team in collaboration with a Spanish production company. The commercial captures the exhilarating thrill and adrenaline of football through striking visuals and a compelling script.
Currently, the short film is airing in two spots within Netflix’s basic package, the largest streaming platform in the world. According to JustWatch data from Q4 2023, Netflix holds the leading market share among streaming platforms in Brazil, commanding 27% of the market, which translates to approximately 66 million users.
Hugo Baungartner, Chief Commercial Officer of Aposta Ganha, expressed his enthusiasm for the collaboration: “Working with Rafa Márquez on this stunning video was a delight, and the results speak for themselves.
Our marketing team has masterfully captured the essence of the world’s most beloved sport, which is central to Aposta Ganha’s identity.
Partnering with Netflix is a groundbreaking moment for the betting industry and a prime opportunity to showcase our brand to millions of viewers.”
This partnership between Aposta Ganha and Netflix marks a significant milestone in the convergence of the sports betting and entertainment industries, setting a precedent for future collaborations in Brazil and beyond.
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