AvatarUX, a trailblazing slots studio, makes its much-anticipated entry into the regulated U.S. iGaming market with an exclusive debut on Caesars Palace Online Casino in Michigan.
This significant achievement marks the beginning of AvatarUX's strategic expansion into the regulated U.S. and Canadian markets, facilitated through its partnership with Light & Wonder.
The debut title, KokeshiPop™, is now available exclusively on Caesars Palace Online Casino since February 27, marking a historic moment as AvatarUX's renowned content, featuring its signature PopWins™ mechanic, becomes accessible to U.S. players for the first time.
Following this inaugural launch, AvatarUX plans to roll out additional titles across North America, partnering with top operators in various jurisdictions.
Lara Falzon, CEO at AvatarUX, expresses enthusiasm about this milestone, stating, "Caesars is a name synonymous with gaming and casino entertainment, and we're thrilled to make our U.S. market entry with such a prestigious brand."
Falzon continues, "KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games. We're confident that Caesars customers will embrace the theme and gameplay of this title. It's a landmark moment for AvatarUX, setting the stage for our continued growth in North America."
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, emphasizes the significance of this exclusive partnership, saying, "We are pleased to be the first operator in the U.S. to bring AvatarUX's content exclusively to our players, starting with KokeshiPop™."
Sunderland adds, "This exciting launch aligns with our commitment to offering fresh and innovative content to our players across our iGaming platforms."
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, commends the collaboration, stating, "We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the U.S."
Mayes concludes, "We are looking forward to seeing AvatarUX's outstanding content available to players in the U.S. through Caesars Palace Online Casino."
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