In a landmark collaboration, OpenBet, a global leader in betting platforms and services, has partnered with Bell Ventures Digital Ltd to launch a fully integrated sports betting and iGaming platform in Brazil under the BandBet brand.
This move marks OpenBet’s first venture into the Brazilian market, aiming to provide a comprehensive betting and gaming experience for players in the region.
Licensed from Grupo Bandeirantes de Comunicação (Band), one of Brazil’s most influential media conglomerates, BandBet is currently in a soft-launch phase, operating under the domain www.bandbet.com. The platform’s full-scale launch is set to follow as Bell Ventures navigates the regulatory process under Brazil’s new ordinance 1475/24, which outlines the country's rules for betting and gaming.
BandBet is leveraging both the reputation of Band, which has been a household name in Brazil for over 87 years, and OpenBet’s cutting-edge technology to deliver a high-quality, regulated betting service. Band reaches millions of users across Brazil through its Free-to-Air television, PayTV, radio, and digital platforms, providing BandBet with a powerful media presence to promote the brand.
As part of the partnership, OpenBet will provide its end-to-end sports betting and iGaming ecosystem, which includes essential features such as Player Account Management, BetBuilder, and advanced responsible gaming technology. OpenBet’s Managed Trading Services (MTS) will also ensure BandBet has access to top-tier trading solutions, helping to manage risk while offering competitive odds to players.
Additionally, OpenBet’s geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS), will ensure compliance with Brazil’s strict geolocation regulations, preventing illegal play and safeguarding the platform’s integrity.
The partnership is not limited to sports betting. BandBet will also offer a fully integrated iGaming experience, featuring a wide variety of online casino games from leading gaming studios. The platform’s seamless user interface and comprehensive promotional tools will enable operators to manage sports and iGaming offerings in one place, enhancing the overall player experience.
OpenBet’s responsible gaming technology is a cornerstone of this collaboration. Through integration with Neccton’s advanced tools, BandBet will benefit from anti-money laundering (AML) safeguards and responsible gaming practices, ensuring players are protected and that the platform adheres to the highest regulatory standards.
Claudio Giordani, CEO of Band, expressed enthusiasm about the partnership:“For decades, Band has been synonymous with high-quality entertainment in Brazil, and our sports coverage has played a key role in that success.
We are excited that Bell Ventures chose to enter the market with a brand licensed from our media group. This collaboration is a natural fit for both parties and will provide a strong foundation for BandBet’s success in the Brazilian market.”
For OpenBet, this partnership solidifies its role as a trusted provider in the global betting industry. With more than 25 years of experience delivering scalable and compliant solutions, OpenBet is well-positioned to help BandBet thrive in Brazil’s newly regulated and competitive landscape.
Ricardo Bianco Rosada, Board Member of Bell Ventures, highlighted the importance of the partnership:“Partnering with OpenBet was a natural choice. Their unrivalled expertise in the global betting industry will ensure that BandBet is built on a state-of-the-art platform. The flexibility of their open system, which integrates both sports betting and iGaming, equips us with the tools we need to succeed in this evolving market.”
Jordan Levin, CEO of OpenBet, also expressed optimism for the future:“At OpenBet, we are committed to supporting leading brands with the best technology and standards in the industry. With BandBet, we aim to deliver a superior player experience, and we’re excited to support their growth in Brazil’s emerging gaming space.”
Bell Ventures is currently among the entities applying for a federal license from Brazil’s Ministry of Finance, with an anticipated license approval by December 31, 2024. This partnership marks a significant step for OpenBet as it continues to expand its presence in key global markets, while also positioning BandBet as a leading player in Brazil’s rapidly growing betting industry.
By combining OpenBet’s technological expertise with Band’s massive media influence, the platform is set to offer a world-class gaming experience tailored specifically for the Brazilian market.
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