Clarion Gaming has announced that Barcelona will be the host city partner for ICE and iGB Affiliate events from 2025. After an extensive six-month competitive bid process involving Barcelona, London, Madrid, and Paris, the decision was endorsed by the ICE Advisory Board.
The initial five-year contract covers the period 2025-2029, with the first editions of ICE and iGB Affiliate to be held at the 240,000 sqm capacity Fira de Barcelona from 20th to 22nd January 2025.
The selection process involved evaluating more than 30 variables, venue visits, city presentations, and detailed negotiations, conducted by an independent international agency. The decision considered all aspects of attending, exhibiting, and organizing the two events, along with long-term strategic factors impacting their development.
Alex Pratt, Managing Director at Clarion Gaming, expressed gratitude to the global industry stakeholders and the four shortlisted cities for their professional bids. He also emphasized the opportunity to create a significant legacy for the future by partnering with Barcelona and Fira de Barcelona.
The successful bid from Barcelona stood out due to its world-class facilities, hospitality infrastructure, logistics, and ROI for customers. By forming a progressive partnership with international industry players, Fira de Barcelona, and public and private stakeholders in Barcelona, Catalonia, and Spain, the events aim to meet the needs of businesses across the gaming and ICE Community.
As part of the review, Clarion Gaming also announced the relocation of the iGB Live event from Amsterdam to London in 2025.
"Clarion Events would like to thank ExCeL London for their support over the past 12 years. ExCeL London provided an environment where ICE and iGB Affiliate flourished and grew in status as two of the most important live events in their respective sectors.
We remain committed to ExCeL London and look forward to bringing iGB Live to London in July 2025 to continue this legacy and provide the perfect backdrop for this fast-growing event's future in a key gaming territory," said the Managing Director.
ICE and iGB Affiliate will be the sole major events in Barcelona during January, offering an exclusive venue and city experience for exhibitors and attendees. Clarion Gaming has reserved a total of 40,000 hotel nights during ICE week 2025.
Stakeholders can expect regular updates on the progress of the events through monthly communications starting from September 2023.
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