Data analytics platform beBettor has teamed up with EveryMatrix to offer UK-licensed operators frictionless financial vulnerability checks. This collaboration comes in response to the UK Gambling Commission's new regulations set to take effect at the end of August 2024.
The partnership aims to identify financial vulnerabilities among players, such as bankruptcy orders or unpaid debts. These checks are a crucial part of the updated regulatory framework intended to enhance responsible gambling measures.
From August 30, 2024, beBettor checks will be applied to players with net deposits of £500 or more within a rolling 30-day period. This threshold will decrease to £150 net deposits from February 28, 2025.
beBettor's technology will be integrated into various products within EveryMatrix's modular platform, further bolstering responsible gambling controls for UK players. This integration ensures that operators can meet the new regulatory requirements without adding friction to the user experience.
Jake Cachia, Head of Compliance at EveryMatrix, stated, "As a business, we pride ourselves in delivering the best service to our operator partners. This will provide our customers with additional robust responsible gambling controls while meeting new UK requirements without any friction so we're delighted to be working together with beBettor."
As the implementation deadline approaches, beBettor is seeing increased interest from UK-licensed operators seeking a seamless and non-intrusive solution to meet the new requirements.
Sonny Cott, Chief Insights Officer at beBettor, commented, "Our aim is to help operators fully meet this new UKGC requirement in a seamless way that minimizes business impact. As the 30th August deadline approaches, we are seeing more and more UK-licensed operators opt for our frictionless and non-intrusive financial vulnerability solution.
Today, it's brilliant to announce partnering with EveryMatrix as an award-winning sportsbook and iGaming supplier and I look forward to working closely with both EveryMatrix and their operator partners."
This partnership underscores the commitment of both beBettor and EveryMatrix to enhancing responsible gambling measures and supporting operators in navigating the evolving regulatory landscape.
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