Innovative data analytics provider beBettor has launched its latest tool, Affluence Scores, designed to help UK-facing operators refine player segmentation and boost revenue.
This cutting-edge feature enables operators to assess customer wealth and create personalised marketing strategies tailored to different player segments.
Unlocking Player Insights Through Wealth Data
Since 2019, beBettor has been working with UK operators to enhance responsible gaming and player analytics. Now, with the introduction of Affluence Scores, the company is taking its offering a step further by providing valuable wealth-based player insights for Marketing and CRM teams.
Using open-source data and a proprietary algorithm, beBettor ranks players on a 1-to-10 scale based on their postal address. A score of 10 represents the top 10% wealth bracket in Great Britain, while a score of 1 indicates the bottom 10%.
This simple yet powerful metric gives operators an immediate snapshot of a player's potential value at the moment of registration, allowing for smarter segmentation and tailored engagement strategies.
Personalised Marketing & Increased Player Retention
With Affluence Scores, operators can:
Identify high-value players at sign-up and place them in dedicated CRM segments.
Optimise marketing efforts by tailoring promotions, offers, and products based on a player's propensity to spend.
Reactivate dormant high-value players by targeting them with personalised offers.
Enhance lifetime value models by predicting player worth immediately upon registration.
The new feature is designed to work seamlessly with behavioural data, allowing operators to build more sophisticated player models that drive retention and revenue growth.
Easy Access via beBettor HQ & API Integration
Operators can access Affluence Scores instantly through beBettor HQ, the company’s online web portal, or integrate it directly into their platform using the beBettor API. This ensures that real-time automation and wealth-based segmentation become part of an operator’s daily decision-making process.
Industry Leaders on the Innovation
Harry Cott, CEO at beBettor, shared his enthusiasm for the launch:"We are pleased to offer our new customer Affluence Scores to the betting and gaming industry. This presents a new way for operators to segment their players and personalise experiences from the point of registration, based on their customers’ relative wealth."
He further emphasised the impact of the tool, stating:"We see this as an exciting new way for operators to optimise CRM and marketing communications to ensure best-in-class experiences for every player. Our online web portal, beBettor HQ, provides operators with a ‘no-code’ way to start creating new, smarter audiences immediately, while the beBettor API enables real-time automations informed by player wealth."
A Game-Changer for iGaming Operators
With Affluence Scores, beBettor is offering operators an innovative way to drive player engagement, retention, and revenue through data-driven decision-making. As the UK iGaming market continues to evolve, tools like this will play a crucial role in shaping the future of player segmentation and personalised gaming experiences.
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