BetBlocker, the UK-registered gambling charity known for its free and anonymous gambling blocking software, has taken a significant step in addressing gambling-related harm in Africa. The organization has announced the addition of Bemba, Nyanja, and Tonga language support, making its services more accessible to users in Zambia.
A Focus on Africa
This marks BetBlocker’s first foray into language support specifically designed for the African market. Funded by Entain, a leading global gambling operator, the initiative aims to assist Zambian users by providing services in three of the most widely spoken indigenous languages in the country. Together, Bemba, Nyanja, and Tonga account for nearly 75% of Zambia’s population, making this a critical move in connecting with local communities.
Collaborative Efforts
The project was realized in collaboration with Fresh Start Zambia, a charitable organization committed to minimizing gambling-related harm. Fresh Start Zambia played a key role in translating the app into these languages, ensuring cultural and linguistic accuracy.
Duncan Garvie, Founder and Trustee of BetBlocker, emphasized the importance of this expansion, stating, “For BetBlocker, it’s critical to be able to reach users in a language that they can comfortably engage with to ensure a smooth and speedy setup process. Native languages also help us step past cultural barriers, showing that BetBlocker isn’t simply available to these communities—it’s actively working to support them.”
Addressing an Underserved Market
Garvie highlighted the lack of resources available in many African nations compared to more established jurisdictions, “The sad truth is that there simply aren’t the support services available for many African nationals that exist in more established jurisdictions. To my mind, that makes it doubly important to ensure that BetBlocker is available and easily accessible.”
A Step Towards Greater Accessibility
With the launch of the Bemba, Nyanja, and Tonga language options, BetBlocker is taking a proactive approach to tackling gambling harm in Zambia and beyond. By prioritizing accessibility and cultural inclusivity, the organization aims to provide critical support in regions that have historically been underserved.
This initiative represents a significant step forward for the charity as it continues to expand its reach globally, helping individuals take control of their gambling habits and fostering safer communities.
Stay tuned to iGaming Gazette for more updates on initiatives shaping the iGaming industry.
コメント