In a strategic move to fortify its marketing team, innovative sportsbook supplier BETBY welcomes industry veteran Pierre Pulis as its new Head of Marketing.
With an extensive background in the sector, Pulis brings a wealth of experience, having spearheaded large-scale marketing and communication projects in his previous role at BtoBet, the B2B sports betting division of NeoGames.
Prior to this, Pulis accumulated 15 years of experience in various senior positions, including an editorial role within the online and offline media industry.
In his new capacity, Pulis is set to play a crucial role in steering BETBY's strategic marketing initiatives. His responsibilities will include enhancing brand awareness and leading campaigns aligned with the provider's growth strategy for 2024 and beyond.
Expressing his enthusiasm about the new role, Pierre Pulis commented: "I am thrilled to be joining BETBY in the role of Head of Marketing. BETBY is continually enhancing its reputation in the industry, and I am very excited to be leading such a talented marcomms team which is poised to make significant contributions to BETBY’s ongoing success."
Leonid Pertsovskiy, CEO at BETBY, emphasized the value Pulis brings to the team: "With strong experience of the B2B sports betting landscape, Pierre has in-depth knowledge of the market and has established long-standing relations with industry friends, whilst also bringing with him a wealth of experience and creativity. We are delighted to have him lead on our marketing projects as we look for further growth in 2024."
This strategic appointment aligns with BETBY's commitment to reinforcing its position in the market and expanding its reach in the coming years. Pulis's arrival is expected to contribute significantly to BETBY's marketing endeavors and overall success in the dynamic sports betting industry.
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