Leading sportsbook supplier BETBY continues its strategic global expansion with the appointment of Juan Pablo Barahona as LATAM Regional Director. This move underscores BETBY’s commitment to strengthening its presence in the fast-growing Latin American iGaming market.
Extensive Industry Expertise
With over 17 years of experience spanning management, administration, marketing, and sales, Barahona has established himself as a respected figure in the betting and gaming sector. His career also includes expertise in online media, technology, and software and hardware sales, catering to diverse industries such as retail, government, and e-commerce.
Having held key roles at industry leaders like Entain and Betway Group, Barahona brings a deep understanding of the Latin American market. His extensive background positions him as a vital asset in executing BETBY’s ambitious growth strategy in the region.
Driving BETBY’s Regional Expansion
As LATAM Regional Director, Barahona will spearhead BETBY’s business development initiatives, strengthen strategic partnerships, and reinforce the company’s reputation as a premier sportsbook supplier in Latin America.
Juan Pablo Barahona, LATAM Regional Director at BETBY, expressed his enthusiasm about the new role, "I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region."
Chris Nikolopoulos, Chief Commercial Officer at BETBY, emphasized the significance of the appointment, "Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region."
BETBY’s latest appointment signals the company’s continued focus on expansion and innovation, as it solidifies its footprint in Latin America’s rapidly evolving iGaming landscape.
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