In a strategic move to broaden its presence in Latin America, innovative sports betting provider Betby has gone live with the Fun88 brand in a new long-term partnership.
Fun88, a leading betting and gaming site in Asia, solidified its presence earlier this year by becoming the official Asian betting partner for Premier League football club Newcastle United for the 2023/2024 season and beyond.
In search of a sportsbook partner that provides the freedom to innovate and develop unique offerings, Fun88 chose Betby for its proven track record and cutting-edge technology.
Betby's flexible solutions, official data feeds, and advanced APIs align with Fun88's goals to differentiate itself in the Latin American market. Additionally, Fun88 will leverage Betby's AI-generated content module, Betby.Games, to drive its growth strategy through unique and captivating content.
The anticipated partnership is poised to bring substantial benefits to both entities, aligning with regulatory updates in the highly dynamic Latin American region.
Chris Nikolopoulos, COO at Betby, expressed confidence in the collaboration, stating, “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”
A spokesperson at Fun88 shared the excitement about the partnership, saying, “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”
The live integration of Betby's technology with the Fun88 brand signifies a significant step in both companies' strategies to make a lasting impact in the Latin American sports betting landscape.
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