BETBY Triumphs At SiGMA Americas With Esports Win And Localised Strategy

BETBY Triumphs At SiGMA Americas With Esports Win And Localised Strategy

BETBY, a leading force in next-gen sportsbook technology, took centre stage at SiGMA Americas 2025 in São Paulo, dazzling the Latin American iGaming scene with a combination of localisation excellence, esports innovation, and strategic market insight.

The company’s impactful presence was crowned with a prestigious win, taking home the Best Esports Product Award at the SiGMA Americas Awards.

Held in Brazil’s bustling commercial capital, SiGMA Americas brought together the top minds, operators, and providers across the region’s booming online gaming ecosystem. BETBY’s exhibition highlighted the strength of its fully customisable sportsbook platform, built to give operators unparalleled control over their offerings.

Hyper-Localised Content Steals the Show

BETBY captivated attendees with a strong emphasis on hyper-localised content, reinforcing its reputation as a provider that goes beyond one-size-fits-all solutions. Among the standout features was the company’s bespoke Vaquejada betting solution—a unique rodeo-inspired market native to northeast Brazil.

BETBY’s offering includes both pre-live markets and an immersive e-sim version of Vaquejada, marking a strategic move to resonate with local betting audiences and give operators culturally relevant tools to attract and retain players.

“It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs,” said Leonid Pertsovskiy, CEO at BETBY. “We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”

Esports Innovation Recognised

The company’s esports offering, BETBY Games, also made a big splash at the event, showcasing how virtual sports content can be fully tailored for engagement and flexibility.

The suite impressed judges enough to earn BETBY the Best Esports Product title at the SiGMA Awards—an accolade that further confirms the company’s leadership in the esports vertical.

Backed by a dynamic AI infrastructure known as AI Labs, BETBY Games leverages real-time analytics, personalisation features, and operational automation to deliver a seamless esports betting experience for both operators and end users.

Strategic Growth With a Local Touch

BETBY’s approach reflects a wider industry trend: success in emerging markets demands more than just global scale—it requires a deep understanding of local preferences, regional sports, and payment cultures.

The provider’s adaptability was on full display throughout the event, earning praise not just for innovation, but for its genuine commitment to regional engagement.

As BETBY continues to grow its presence in Latin America and beyond, its SiGMA Americas performance is a clear signal of its forward-thinking strategy—one built on smart technology, operator empowerment, and market relevance.

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