In a landmark development, BetConstruct and Fast Track have announced a strategic partnership to integrate their advanced technologies, enabling BetConstruct operators to seamlessly utilize Fast Track’s CRM solutions.
BetConstruct, globally recognized for its pioneering gaming and sports betting solutions, has joined forces with Fast Track, renowned for its state-of-the-art CRM technology tailored specifically for the iGaming industry.
This collaboration marks a significant milestone in enhancing player experiences, combining BetConstruct's comprehensive offerings with Fast Track’s expertise in scalable player engagement using AI technology.
This integration is unprecedented for BetConstruct, representing the first time the company has adopted a third-party CRM solution. This move underscores the increasing confidence in Fast Track’s transformative CRM approach within the iGaming sector.
BetConstruct’s extensive portfolio, including online sports betting, immersive casino games, and crypto solutions, will now be augmented by Fast Track’s AI-powered CRM platform.
Fast Track distinguishes itself with real-time data capabilities and automation, enabling personalized 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates seamlessly with gaming platforms, distribution channels, and bonus engines, leveraging real-time data to drive targeted campaigns and dynamic, personalized player journeys.
The integration of Fast Track into the BetConstruct platform offers operators a plug-and-play onboarding process, granting access to real-time data and empowering them to make data-driven decisions.
This seamless integration reduces time to market and allows BetConstruct's partners to immediately enhance their player engagement strategies. Central to this is the Singularity Model, an advanced AI-driven system designed to boost player experience, retention, and loyalty.
By continuously analyzing player behavior in real-time, the Singularity Model delivers personalized content at optimal times and through preferred communication channels. It dynamically adapts to individual player preferences and patterns, ensuring each interaction is tailored to maximize engagement.
Gegham Yegoryan, CPO of BetConstruct, expressed his excitement about the partnership: "We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is more than a collaboration; it's a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention."
Simon Lidzén, CEO and Co-Founder of Fast Track, also shared his enthusiasm: "Joining forces with BetConstruct represents a significant leap forward in our mission to digitalize the iGaming industry. Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalized, and, above all, player-centric."
This strategic alliance between BetConstruct and Fast Track is set to redefine player engagement in the iGaming industry, offering a seamless and enriched gaming experience for operators and players alike.
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