BETER, a leading provider of betting content and data solutions, has announced the expansion of its partnership with GRID, a top-tier esports live data provider.
Together, they are bringing advanced data visualizations to BETER’s esports offerings, aiming to deliver a more immersive and informative betting experience for esports enthusiasts worldwide.
Through this collaboration, BETER will integrate GRID’s cutting-edge widgets into its esports betting platform. These include innovative visual tools like the Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets.
Additionally, the newly launched GRID Stats Widget will also be featured, offering customizable, in-depth statistics such as win rate, damage per round, First 5 kills, headshots, and more.
Designed to be flexible and adaptable across all esports titles, the GRID widgets can visualize real-time data for any game or genre. This cross-game capability makes them an ideal tool for enhancing the viewer’s understanding of in-game action, offering valuable insights before, during, and after matches.
By integrating these data visualizations, BETER is giving bettors the tools to make more informed decisions. The widgets offer a deeper understanding of game dynamics and player performance, creating a more engaging and interactive betting experience.
The widgets are fully customizable, allowing operators to tailor them to their specific branding and ensuring they work seamlessly across both desktop and mobile platforms.
Chuck Robinson, Chief Revenue Officer at BETER, commented on the partnership:"We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners' customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level.
By leveraging GRID's real-time data and customizable widgets with comprehensive statistics, we're setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions."
GRID’s data-driven approach is at the heart of this initiative. Their widgets deliver real-time insights directly from game servers, offering a wealth of information to bettors and fans alike. This not only enhances the authenticity of the betting experience but also makes esports content more accessible to new fans while increasing engagement with seasoned audiences.
Mikael Westerling, Chief Sales Officer at GRID, added:"Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences.
By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community."
This partnership between BETER and GRID highlights the growing importance of real-time data in shaping the future of esports betting. With the integration of GRID’s customizable widgets, BETER is setting a new benchmark in the industry, offering a richer, more interactive betting experience that resonates with esports fans across the globe.
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