BETER, a prominent provider of high-speed betting content for esports and sports, has entered into a strategic partnership with Playtech, a global leader in gambling technology.
This alliance will allow Playtech's operator partners to access BETER’s expansive esports offerings, meeting the growing demand for esports betting with content designed for fast, engaging wagering experiences.
Under this partnership, BETER’s signature ESportsBattle, which delivers over 35,000 events monthly with up to 50 betting markets per event, will now be accessible to Playtech’s extensive client base. The ESportsBattle solution operates around the clock, ensuring 24/7/365 esports coverage with a competitive average margin of 7.5%, delivering nonstop betting action.
Gal Ehrlich, CEO of BETER, shared his enthusiasm for the collaboration, saying, “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.
Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER’s offering sets the standard for others to follow with our fan-favorite ESportsBattle tournaments. This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”
Chuck Robinson, Chief Revenue Officer at BETER, emphasized the significance of the esports betting market, adding: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players.
This is a fast-growing vertical, and our content allows operators to unlock its potential. Playtech is the high-caliber partner we like to work with, and together we can ensure that its operator partners can offer their players the best esports betting experience.”
Playtech’s VP of Sports Commercial, Yori Arami, also expressed optimism for the partnership: “BETER has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognized ESportsBattle tournaments.
Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximize their potential when it comes to engaging their customers in esports.”
The partnership reinforces Playtech’s dedication to delivering enhanced entertainment experiences through quality content and positions BETER’s esports solutions at the forefront of the expanding esports betting sector.
As demand for esports betting intensifies globally, this collaboration is set to provide operators with a powerful tool for reaching esports enthusiasts and driving player engagement.
Comments