BETER, a renowned supplier of fast-paced betting content and real-time data, has strengthened its foothold in Latin America with official registration as a service provider in Buenos Aires, Argentina.
This significant milestone allows BETER to offer its 24/7 live streaming, data services, and odds to licensed operators across the City of Buenos Aires.
Key Registration Milestone
The approval was granted by the Lotería de la Ciudad de Buenos Aires (LOTBA), the regulatory body overseeing gambling activities in the region. This achievement marks a pivotal moment for BETER, enabling the company to further establish itself as a trusted provider for operators in Argentina’s dynamic iGaming market.
BETER’s offerings include an extensive range of esports and sports betting content, such as the proprietary ESportsBattle tournaments, Setka Cup table tennis series, and BSKT Cup basketball league. These events collectively provide over 46,000 betting opportunities monthly, with live streaming, real-time data, and odds available around the clock.
Unparalleled Esports Betting Opportunities
In addition to its sports offerings, BETER will supply its cutting-edge Esports Odds feed to local operators. This feature delivers competitive odds on more than 450 global tournaments, encompassing 40,000+ live and pre-match events annually. Supported by expert traders and official data, the feed covers popular games such as Counter-Strike 2 (CS2), Dota 2, League of Legends (LoL), and Valorant.
Meeting Regional Demand
Gal Ehrlich, CEO of BETER, emphasized the company’s focus on meeting the growing needs of the Latin American market, "We have identified Latin America as one of the key markets for us, and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.
“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.
“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high. With our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”
Strategic Expertise in Regulated Markets
Valeria Tarchynska, BETER’s Chief Legal Officer, acknowledged the company’s expertise in navigating regulated markets, “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.
“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data, and odds.”
BETER’s Continued Growth
With its sights set firmly on the Latin American market, BETER’s registration in Buenos Aires highlights its dedication to delivering high-quality, real-time betting experiences. By addressing both player preferences and regulatory requirements, the company is well-positioned to further expand its presence in one of the world’s most promising iGaming regions.
For operators in Argentina and beyond, BETER’s innovative products represent an exciting opportunity to enhance player engagement and stay ahead in a competitive landscape.
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