BETER Live, a leading provider of live content, has announced the appointment of Alina Mihaela Popa as its new Chief Commercial Officer. This strategic move comes as the company gears up for significant growth with new products, market expansions, and partnerships on the horizon.
Alina Mihaela Popa joins BETER Live with nearly a decade of industry experience, having previously held key account management roles at Pragmatic Play and Skywind Group. She began her career at Pragmatic Play as an Account Manager, quickly establishing herself as a standout talent in fostering client relationships and driving business growth.
Her career trajectory continued to soar at Skywind Group, where she served as Senior Partnership Management Team Lead and Senior Business Development Manager. In these roles, she was instrumental in securing major partnerships and boosting revenue across B2B and B2C operations.
As the new Chief Commercial Officer at BETER Live, Alina will be responsible for overseeing all commercial activities, including the development of new partnerships with operators in regulated markets globally. She will also focus on maximizing opportunities for existing partners through BETER Live’s innovative portfolio of live content.
The management team at BETER Live is excited to welcome Alina to the executive suite, anticipating that her extensive knowledge and experience will drive the company to new heights. BETER Live has rapidly become a sought-after live content provider, offering next-generation games that captivate core player audiences, including the elusive Millennial and Gen Z demographics.
With Alina on board, BETER Live expects to maintain its rapid growth trajectory, supported by her strategic vision and industry insights. The company is set to execute its bold expansion plans in the coming months, further solidifying its position in the market.
Alina Mihaela Popa shared her enthusiasm for the new role: “I am delighted to join BETER Live and contribute to the company’s ambitious vision and goals. My main objectives are to build a strong commercial department that can onboard partners seamlessly and strengthen our position as a leading live content provider.
“I will also be building the commercial strategy while working closely with the hugely talented BETER Live team to achieve our shared ambitions. My strategic insight and industry expertise will play a crucial role in this, and I can’t wait to get started.”
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