BETER, a leading provider of fast-betting content and data solutions, has announced a strategic partnership with renowned UK-based operator 10bet, marking a significant expansion in the delivery of premium esports content.
The deal brings BETER's widely popular ESportsBattle tournaments to 10bet's platform, offering players around-the-clock access to fast-paced betting action.
10bet, a highly respected online gambling operator with over 20 years of experience, is known for its top-tier sports and casino products. The company holds a strong presence in key markets such as the UK and South Africa, and this partnership with BETER further strengthens its offering by integrating cutting-edge esports content.
As part of the agreement, 10bet will initially roll out BETER's eFootball and eBasketball tournaments, with the potential to expand into additional verticals, such as eHockey and CS2, at a later stage.
The integration has been facilitated through Playtech, which teamed up with BETER earlier this year to provide operators with seamless access to BETER’s portfolio of fast-betting content.
ESportsBattle tournaments set the industry standard for esports betting, delivering over 35,000 events monthly and offering up to 50 markets per event. The content is live-streamed 24/7, ensuring continuous action, and is designed to provide operators with a stable margin of 7.5% or higher.
Gal Ehrlich, CEO of BETER, expressed his enthusiasm for the collaboration, stating: “10bet is a high-calibre operator with a strong presence in competitive markets like the UK and South Africa. These are regions where sportsbooks must deliver exceptional player experiences to stay ahead, and this partnership allows 10bet to do just that."
He added: "Our esports products, including non-stop fast-betting on popular disciplines like eFootball and eBasketball, will enhance 10bet’s content offering and significantly boost player engagement."
Chuck Robinson, Chief Revenue Officer at BETER, emphasized the momentum the company has gained, noting: "BETER is rapidly expanding its partnerships with top-tier operators worldwide, and 10bet is a fantastic addition to our roster.
We’ve pioneered the fast-betting format, and our premium esports content is exactly what the next generation of players craves—delivering constant action while maintaining industry-leading margins for operators."
10bet’s spokesperson, Yuval Klein, also praised the partnership, commenting: "We are committed to providing our bettors with the best online betting experience, and the addition of BETER’s ESportsBattle tournaments demonstrates this commitment. Players today demand fast-betting action, and BETER’s innovative content delivers exactly that."
This partnership highlights BETER's growing influence in the esports betting space, positioning both companies for success as they bring top-tier esports content to a wider audience. With the esports sector continuing to expand, this collaboration is expected to set new standards in player engagement and operator performance across key markets.
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