BETER, a leading provider of next-generation betting content and data, has inked a significant partnership with Codere to supply its popular ESportsBattle tournaments to the renowned operator.
This deal marks a major step forward for both companies as they look to engage a wider audience in the competitive esports betting landscape.
Codere, a prominent online and retail sportsbook operator in Spain and Latin America, will now offer its players access to BETER’s ESportsBattle tournaments.
These tournaments are a benchmark in esports betting, delivering over 35,000 events monthly and featuring up to 50 markets per event. With live streaming available around the clock, bettors can enjoy continuous action, all while operators benefit from an average margin of over 7.5%.
Initially, Codere will feature BETER's eFootball and eBasketball tournaments, with the option to expand its offering to include other disciplines like eHockey and CS2 in the future. This collaboration allows Codere to enhance its content portfolio, offering its player base more dynamic and engaging betting experiences.
Gal Ehrlich, CEO of BETER, expressed his enthusiasm for the partnership: "We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players and deliver the betting experiences they are seeking.
Our esports products offer non-stop betting on the most popular disciplines such as eFootball and eBasketball, which Codere can now use to strengthen its content offering to players."
Chuck Robinson, Chief Revenue Officer at BETER, highlighted the significance of this collaboration: "Codere is a high-caliber operator with large, loyal player bases in competitive markets such as Europe and LatAm.
At the heart of its offering is quality content, and this deal ensures it can offer proven fast-betting content to its players. We are pleased to begin our collaboration with their team on enhancing the betting experience and providing more new players with our premium content."
Sergio Garcia, Sportsbook Operations Manager at Codere, also shared his excitement: "BETER has quickly become the leading provider of fast-betting content, and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players.
BETER’s existing products are second to none, and we are already seeing high levels of engagement from our players. Our teams are looking forward to fruitful results soon."
With this strategic partnership, BETER and Codere are set to deliver an elevated betting experience that caters to the growing demand for fast-paced, engaging esports content.
This move is expected to further solidify Codere's position as a leading operator in the competitive European and Latin American markets.
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