BETER, a leading provider of next-gen betting content and data, has forged a strategic partnership with SportyBet, a prominent operator in emerging markets.
This partnership allows SportyBet players to access BETER's in-house Setka Cup table tennis and ESportsBattle tournaments. Initially, this will include eFootball and eBasketball, with plans to add eHockey and CS2 in the near future.
BETER is known for organizing over 45,000 monthly events across eight esports and sports disciplines. Their offerings provide a comprehensive betting experience with 24/7 streaming, real-time data, and odds, maintaining a margin retention of over 7.5%. This combination ensures exceptional value for operators and their players.
The collaboration with SportyBet, a Tier 1 operator across Africa with ambitious expansion plans in Latin America, marks BETER’s first significant partnership in Africa. This move is expected to pave the way for similar deals, allowing other operators in the region to offer BETER's cutting-edge betting products and experiences.
Gal Ehrlich, CEO of BETER, stated, "We see huge potential for our products across Africa, and what better way to enter the market than through a deal with one of the region’s most prestigious operators.
Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise, and BETER is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations."
Chuck Robinson, CRO at BETER, added, "Africa is an emerging market where our fast-paced sports and esports content offers the rapid action that players are seeking.
By working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region."
Gregory Parsons, VP of Business Development at Sporty Group, emphasized, "We believe in offering our users engaging and relevant content, and considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally.
Our players seek a round-the-clock betting experience and want to wager on big action quickly. This is why BETER’s fast sports and esports content is the ideal solution for us."
The partnership aims to deliver players with 24/7 fast-paced content and continuous support, enhancing the betting experience and setting new standards in the market.
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