BETER, a leading provider of fast-betting content, data, and live streaming for esports and sports, has reinforced its expansion strategy in Latin America with the appointment of Juliana Querino as LatAm Business Development Manager.
A Key Hire for Regional Growth
Based in Brazil, Querino brings a wealth of experience in the Latin American iGaming sector, having held key business development roles at Better Collective, Endorphina, and Salsa Technology, among others. Her contributions to the industry were recognized by G&M News, which named her among the Top 5 Women in the Industry 2024, highlighting her influence in shaping iGaming’s growth across the region.
In her new role, Querino will spearhead BETER’s expansion efforts in Latin America, forging strategic partnerships with operators and aggregators, particularly in Brazil, where demand for BETER’s innovative betting solutions continues to rise. She will also play a pivotal role in expanding the company’s presence into new LatAm markets, while enhancing relationships with existing partners.
Leadership Insights on the Appointment
Chuck Robinson, Chief Revenue Officer at BETER, emphasized the importance of Querino’s appointment, stating, "Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team."
He continued, "We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth. I’m delighted to welcome Juliana to the BETER team."
Excitement for the Future
Querino expressed her enthusiasm for her new role, stating, "Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio."
She added:
"BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru."
"I look forward to helping BETER maximize the full potential of the LatAm market."
With this strategic hire, BETER is well-positioned to strengthen its presence in Latin America, leveraging Querino’s expertise to drive sustained growth and innovation across the region.
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