BETER, the leading provider of next-gen betting content and data, is gearing up for its most significant presence yet at ICE London 2024.
The eagerly anticipated expo, running from February 6th to 8th, will serve as the platform for BETER to showcase the latest innovations from its BETER Sports, BETER Esports, and BETER Live divisions.
Visitors can expect a comprehensive display of BETER's robust suite of products at stand N5-340. The company aims to engage both existing and potential clients, highlighting its diverse offerings in the world of sports, esports, and live casino.
ICE London, renowned for uniting operators, suppliers, and stakeholders globally, provides an ideal setting for BETER to present its cutting-edge solutions. The BETER team, stationed at stand N5-340, will be on hand to provide insights and demonstrations throughout the three-day event.
BETER Sports: The spotlight will be on BETER Sports, featuring the prestigious Setka Cup table tennis tournaments and the latest addition, Ping Pong Point events. Additionally, BSKT Cup basketball tournaments will be showcased, offering a total of over 10,000 events monthly across various sports disciplines.
BETER Esports: Recognized for its comprehensive product, BETER Esports delivers an impressive 30,000+ events monthly through ESportsBattle tournaments. Popular disciplines like eFootball, eBasketball, eHockey, and CS2 contribute to the diverse and engaging esports portfolio.
BETER Live: The Live division introduces premium live games, including the Gravity Series. The newest addition, Gravity Sic Bo, elevates the classic game by incorporating up to 36 multipliers per round, offering players the opportunity to multiply winnings from x5 to x1000.
Attendees can also get a sneak peek at BETER Live's upcoming bonus engine, featuring exciting elements like Bet & Get and Leaderboard Tournaments.
Two key members of the BETER team, Chuck Robinson, Chief Revenue Officer, and Evgeniy Bekker, Esports General Manager, will be speakers at the Esports Betting Conference held at Excel London within ICE VOX on February 8.
Chuck Robinson will share insights into the successful performance of ESportsBattle tournaments, while Evgeniy Bekker will participate in a panel discussion focusing on data in esports.
Gal Ehrlich, BETER CEO, expressed enthusiasm about the event: "We are thrilled to be returning to ICE and to showcase our growing line-up of premium next-gen betting products. This is a very important ICE for us as we look to make more operators aware of our in-demand content and how it can elevate the experience offered to players."
Chuck Robinson, CRO at BETER, added: "As ICE London promises to be one of this year's marquee events, we are excited to demonstrate how our next-generation content portfolio provides an unrivaled entertainment experience for both casino and sports bettors."
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