BetGames, a leading games provider in the iGaming sector, has kicked off 2025 with a strategic move to reinforce its commercial team by appointing Adam Miles as its new Head of Sales. This significant hire comes as the company embarks on an exciting period of expansion and innovation.
Industry Expertise to Fuel Expansion
Adam Miles brings a wealth of experience to his new role, having held key positions at notable industry names such as 1X2gaming and, most recently, Pragmatic Play, where he served as Business Development Manager. His expertise in developing sales strategies and fostering relationships in target markets is expected to play a pivotal role in BetGames’ continued growth.
Driving Innovation in RNG and Live Casino
The appointment coincides with BetGames’ recent announcement of a new vertical within its RNG (Random Number Generator) content offering, including the launch of four innovative games. This diversification aims to complement BetGames’ renowned Live Casino portfolio by introducing a broader suite of products, including slots and experimental content, designed to appeal to a diverse range of players.
As Head of Sales, Miles will oversee the strategic direction of BetGames’ sales division, ensuring seamless coordination and supporting the company’s expansion across regulated markets worldwide. His leadership will also focus on helping BetGames’ global partners convert casual, sports-oriented audiences into active gaming players.
Leadership Voices
Andreas Koeberl, CEO of BetGames, expressed his excitement about the new appointment:"It is an exciting time to be part of the team as we embark on our next growth phase. 2025 is set to be a standout year for the company, and what better way to help ensure that than by bolstering our incredible talent pool with Adam’s addition.
"We have the utmost confidence that his industry acumen and leadership capabilities will be a key catalyst contributing to BetGames' success in the coming years. Adam will reshape the sales organisation as a first step."
Adam Miles also shared his enthusiasm about joining the team:"BetGames is a pioneer in the Live Casino space, and the announcement of its venture into the slots world highlights its drive to innovate and achieve growth.
"I look forward to supporting the company in its commercial goals and solidifying its reputation as a leading supplier of first-class betting products."
Setting the Stage for a Breakthrough Year
With Miles at the helm of the sales team, BetGames is poised to strengthen its position as a trailblazer in the iGaming industry. The company’s strategic pivot toward a more diverse product offering reflects its commitment to innovation, ensuring operators worldwide have access to a comprehensive gaming portfolio.
As 2025 unfolds, BetGames is set to not only meet but exceed its ambitious commercial goals, leveraging its expanded talent pool and innovative vision to deliver exceptional results for partners and players alike.
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