EveryMatrix has secured a multi-year agreement with rapidly growing UK operator BetGoodwin, providing its award-winning turnkey technology to power the brand's operations.
The new partnership will equip BetGoodwin with an end-to-end suite of advanced sports betting and iGaming solutions, strengthening its position in the competitive UK market.
Through this partnership, BetGoodwin will gain access to EveryMatrix's OddsMatrix sportsbook, a robust sports betting platform offering coverage of over 100,000 live events per month.
The platform comes with advanced odds management tools and a range of player-centric features, including an 11-sport Bet Builder, a multi-layered Cash Out engine, Early Payout, Odds Boost, and more.
In addition to the sportsbook upgrade, BetGoodwin will also integrate several of EveryMatrix's key platform products to enhance its overall operations.
These include the CasinoEngine, which streamlines casino content management, GamMatrix for player management, and MoneyMatrix, a payment solution designed to improve transaction efficiency. This integration will help BetGoodwin increase its revenue and operational efficiency.
BetGoodwin is the latest FSB Technology client to transition to EveryMatrix’s technology following its acquisition earlier this year by the Tier-1 provider. The deal grants BetGoodwin access to EveryMatrix's global network of 1,100+ experts spread across 14 offices, along with its comprehensive modular product suite. This will enable BetGoodwin to innovate quickly, improve its product offerings, and access 24/7 support.
Launched on the FSB sportsbook platform in 2022, BetGoodwin has quickly gained traction in the UK market, supported by horse racing sponsorships and brand ambassador partnerships, including jockey Tom Cannon and media personality Mike Cattermole.
Ebbe Groes, CEO and co-founder of EveryMatrix, commented:"We are proud to welcome BetGoodwin onto the EveryMatrix platform. The growth journey they have experienced in the UK over the last two years has been great to see, and we look forward to elevating this ambitious operator to the next level. It is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement."
Julian Head, CEO of BetGoodwin, added:"This agreement demonstrates the trust we have in the EveryMatrix technology and team. We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK.
Horse racing is an integral part of our brand proposition, and the forthcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with a standout service."
This partnership solidifies BetGoodwin’s position in the UK iGaming scene while showcasing EveryMatrix’s growing influence in global regulated markets like the UK.
The collaboration is expected to fuel further growth for BetGoodwin, allowing the operator to deliver a more comprehensive and innovative gaming experience to its customers.
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