In a groundbreaking move, Light & Wonder, Inc. (NASDAQ and ASX: LNW) has made its debut in Argentina through a strategic partnership with Betsson Group, a global betting operator renowned for its exceptional customer experience.
Players in the Province of Buenos Aires now have access to a selection of first-party games, including the immensely popular 88 FORTUNES™, which has been a hit in Argentina's land-based gaming sector. These games are available on Betsson Group's platform betsson.bet.ar, providing players with a diverse and engaging entertainment experience.
The collaboration between Light & Wonder and Betsson Group signifies a significant milestone in their longstanding relationship. With an extended agreement in place, Light & Wonder's content will continue to be rolled out across Betsson Group's various brands, offering players in Argentina access to a wider array of high-quality gaming options.
Tatiana García Barrenechea, Commercial Director – LATAM, at Light & Wonder, expressed enthusiasm about the partnership, stating: "Betsson Group has been a valued partner, consistently demonstrating a commitment to excellence throughout our collaboration.
The launch in Argentina marks an exciting new chapter in our partnership, and we are thrilled to enhance the gaming experience for players in this important market."
Laura Peretta, Head of Supplier Relations at Betsson Group, echoed the sentiment, emphasizing the company's confidence in Light & Wonder's content delivery: "Light & Wonder has been a trusted supplier for Betsson Group, and we are delighted to bring their content to our players in Argentina.
This partnership ensures an exceptional gaming experience, and we anticipate that players will thoroughly enjoy the exciting content and added-value tools offered through this landmark launch."
Light & Wonder's extensive ecosystem comprises over 3,500 games from a global network of in-house and third-party game studios. With robust and secure integration capabilities, coupled with a comprehensive range of responsible gambling tools, Light & Wonder is committed to delivering a safe and enjoyable gaming environment for players worldwide.
Experience the thrill of Light & Wonder's captivating games now available on Betsson Group's platform, and join the excitement sweeping through Argentina's iGaming landscape!
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