Renowned operator BetVictor has unveiled a new corporate identity, including a new company name, logo, and corporate website.
Going forward, the operating company's umbrella organization will be known as BVGroup. The rebranding aims to better define the company and highlight its evolution from its origins as a bookmaker.
BVGroup utilizes a range of internally developed technologies to serve and manage various partner brands, including Parimatch, Heart Bingo, BildBet, and TalkSport Bet, in addition to its core B2C BetVictor brand. The company will continue to provide gambling enterprises with its technological solutions and forge strategic alliances.
Andreas Meinrad, CEO of BVGroup, expressed his thoughts on the rebranding, stating, "During our 75+ years in business, we have established ourselves as one of the most reputable gambling companies in the world.
Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings. While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company."
In April, the Advertising Standards Authority (ASA) upheld a complaint regarding a Facebook advertisement from BetVictor, now BVGroup, that featured former Barcelona football players Sergio Busquets and Jordi Alba. The ASA ruled that the ad violated the UK code of conduct as it was deemed "likely to have strong appeal to under-18-year-olds."
In response to the decision, BVGroup argued that it did not believe it had violated the code, citing CAP guidance that indicated using a person or character associated with a subject of strong appeal to under-18s does not alone constitute a breach of the code.
The rebranding of BetVictor to BVGroup signifies the company's commitment to adapt and grow in the ever-evolving gambling industry. With a focus on technological solutions and partnerships, BVGroup aims to continue its legacy of excellence while embracing new opportunities for innovation and expansion.
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