BGaming, a well-known provider of iGaming content, has officially entered the Armenian market through a strategic partnership with Adjarabet, a leading online gaming operator owned by Flutter Entertainment.
This partnership will see BGaming's popular titles, such as Burning Chilli X, Fruit Million, and Bonanza Billion, integrated into Adjarabet's online casino platform in Armenia. This move is expected to bolster Adjarabet's presence in the region. Additionally, BGaming plans to extend its reach to Georgia with Adjarabet soon.
Founded in 1998 and acquired by global iGaming powerhouse Flutter Entertainment in 2019, Adjarabet offers a wide range of online gaming services, including casino games, poker, and sports betting, aiming to deliver the best playing experience for its users.
This collaboration underscores BGaming’s dedication to expanding its footprint in regulated markets worldwide, following its successful launch in Argentina last month.
Marina Ostrovtsova, CEO of BGaming, expressed her enthusiasm about the partnership: “We are delighted to enter Armenia in partnership with major operator Adjarabet. We have collaborated to curate a competitive proposition that we are confident Adjarabet’s players will resonate with, during what is a significant period of growth for the Armenian market.”
Avto Oboladze, Gaming Director at Adjarabet, echoed this sentiment: “We are pleased to partner with BGaming and bring some of its memorable portfolio to our players. BGaming’s titles are recognised worldwide, and we are pleased to release them on our platform.
We look forward to expanding this agreement further by supporting BGaming with its entry into Georgia in the near future.”
This partnership not only marks BGaming's entry into the Armenian market but also signifies a major step in its broader strategy to penetrate and thrive in new regulated markets globally.
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