BGaming has elevated its marketing strategy by partnering with First Look Games, a platform that connects game studios directly with affiliates to enhance game promotion and brand visibility.
As a dynamic provider of online casino content, BGaming is dedicated to understanding player preferences and creating unique, engaging games that exceed expectations. This new partnership with First Look Games will allow BGaming to further its reach and impact in the iGaming industry.
By becoming a First Look Games studio partner, BGaming gains access to a branded library where it can upload information and assets for its entire portfolio of popular online slot games.
This includes game sheets, logos, images, videos, and demo links, enabling affiliates to offer their readers free-to-play versions of each slot. Player verification for these demos is conducted by Age Checked, ensuring compliance even in highly regulated markets.
Affiliates can download information and assets from BGaming’s library either in bulk or for individual titles, using them to create reviews, previews, and other content about the studio’s games.
Additionally, BGaming can provide select affiliates with an exclusive “first look” at the information and assets for its latest releases. This allows publishers to generate content ahead of launch, building anticipation and awareness before the games hit casino lobbies.
Elliott Resnick, Head of Commercial at First Look Games, praised the partnership, stating: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match.
The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
This collaboration marks a significant step forward for BGaming in its mission to expand its audience and enhance its game promotion efforts.
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